One question is how to sell digital to make it work for the customer? “In our experiences,” said Kirby, “this is not like selling a conventional corrugated box which is quite a commoditized market. This is a completely different approach to the sell, and marketing this technology understates its possibilities. Digital has its own place in the market. It is value-added and should not be commoditized.”
http://www.upg-corrugatedmachine.com/digital-machine/corrugated-box-digital-printing-machine/